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SEO Starter Guide: The Basics Google Search Central Documentation

Internal links point from one page on your site to another page on your site—they help search engines understand your site’s structure, pass link authority, and help users find related content. Off-page SEO refers to actions taken outside your website to improve search engine rankings. It builds authority and credibility by showing search engines that others value your content. A local citation is any online mention of the name, address, and phone number of a local business. Citations help Internet users discover local businesses and can also impact local search engine rankings. Keywords play a central role in SEO; they are the terms that users enter into search engines.

There are a number of ways to get one, such as through HubSpot’s SSL certificate. First you need to understand who your prospective customers are and what they’re likely to search for. If you don’t already understand who your prospects are, thinking about that is a good place to start, for your business in general but also for SEO.

search engine optimization

To capture this audience, integrate natural language phrases and question-based keywords (who, what, where, when, why, and how) into your content. This approach makes it more likely for your content to match voice search queries. As the popularity of voice-activated devices continues to rise, optimizing your website for voice search has become a crucial part of SEO strategy. Each of these factors plays a role in how well your site ranks for relevant search queries.

search engine optimization

Local SEO: Ranking for Location-Based Searches

It’s more important to choose a domain name that is memorable, easy to type, and aligns with your brand. If it can naturally include a keyword without forcing it, that’s a bonus, but the overall quality and authority of your website play a much larger role in your SEO marketing SEO Anomaly performance. In October 2019, Google announced they would start applying BERT models for English language search queries in the US.

Create a positive user experience

It’s important to make sure that search engines are able to discover all the content you want indexed, and not just your homepage. However, driving organic traffic to your site is not easy, and this is where SEO comes into play. With SEO, you can optimize different parts of your website and page to fit various criteria of the ever-changing search algorithms. High-quality backlinks help your SEO rankings, while poor-quality backlinks can hurt your site’s credibility.

  • White hat SEO is not just about following guidelines but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see.
  • For example, for my guide to email marketing, my URL is /email-marketing-guide.
  • In this module, you will also attempt a graded quiz to test and reinforce your understanding of concepts.
  • However, those people will not stay on your website and will leave as soon as they see that your content is not solving their purpose.
  • Improving these metrics can lead to better engagement, higher rankings, and ultimately, more conversions from your organic search traffic.

Identify gaps, outdated information, or underperforming pieces that need improvement. Use this analysis to inform your future content creation and optimization efforts. Before developing new content, assess your existing content assets. Conduct a content audit to evaluate your content’s performance, relevance, and quality. Good, helpful, engaging content is vital for getting other sites to link to yours naturally.

search engine optimization

Which is exactly what SEO is—the practice of optimizing your content to appear higher within search results. Enables personalizing ads based on user data and interactions, allowing for more relevant advertising experiences across Google services. In lesson 4, you’ll understand the industry expectations for your portfolio and how to apply the finishing touches that illustrate your attention to detail. You’ll explore how visual design, menus and structure, landing pages, visualizations and interactive elements make your portfolio accessible, engaging and compelling.

When it comes to localized content, the most common mistake we see businesses make is creating duplicate content. Instead of producing a unique page for each of its service areas, the business will make a page where the only difference is the service area. While attracting online reviews is a team effort, from the marketing to the customer experience to the product or service, marketers can take some steps to generate more reviews. Continuing to optimize your local profiles, like by updating your holiday hours, sharing promotions, or responding to reviews, will help your business perform and engage in local search results. Build a fast-loading, fast-to-respond website by following best practices like compressing images, minifying code, enabling browser caching, and using a Content Delivery Network (CDN).

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