A phrase often used by speakers at conferences and writers on popular SEO (and digital marketing) publications. In this context, “content is king” usually means that content is essential for you to have any SEO, digital marketing, or business success. The amount of text displayed on a page compared to the amount of code used to construct the page is called the code to text ratio. A higher ratio of text to code is considered to provide a better user experience but is not a direct ranking factor. For instance, imagine Search Engine Journal and Search Engine Roundtable never linked to or mentioned each other.

Search engines look for content relevant to the keyword that satisfies searcher intent, is well-structured and easy to navigate, and offers authoritative information within an industry. Learn more about the importance of SEO when it comes to digital marketing and how to improve [...]

One of the most effective ways to learn SEO is through hands on work and guidance in the field. There are a number of helpful resources online, from in-person interest groups to convenient online courses, many of them free. Becoming an expert, however, takes time, patience, and a willingness to experiment.

Depending on your business’s SEO needs, your SEO agency might focus on additional metrics. Hiring an SEO agency can take several months, especially if you need buy-in from other departments. However, educating yourself on how to choose an SEO company can help you find the best SEO service provider for your business. This setup can become a bigger issue because as software costs rise, so will your SEO service costs.

In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers. Any [...]

Doing that wrong can harm your SEO, but doing it correctly comes with some SEO benefits. Focusing on on-page SEO will also increase the chance that your off-page SEO strategy will be successful. Nobody wants to link to poorly written articles or sites that don’t work correctly. Traffic analysis is another crucial aspect of measuring on-page SEO success.

• URLs should be descriptive, concise, and include your target keyword.
• As a result, you’ll know exactly what to create content on next.
• Most internet users don’t read the text on a page word by word.
• A B2B company might use LinkedIn to share expert articles from their website, driving both direct traffic and enhancing domain authority indirectly.
• Having good on-page SEO assures search engines that your website has high-quality content that is worth ranking highly.

They tell search engines about the scope of your article and can improve your rankings if [...]