Beginner’s Guide to SEO Search Engine Optimization
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Doing that wrong can harm your SEO, but doing it correctly comes with some SEO benefits. Focusing on on-page SEO will also increase the chance that your off-page SEO strategy will be successful. Nobody wants to link to poorly written articles or sites that don’t work correctly. Traffic analysis is another crucial aspect of measuring on-page SEO success.
- URLs should be descriptive, concise, and include your target keyword.
- As a result, you’ll know exactly what to create content on next.
- Most internet users don’t read the text on a page word by word.
- A B2B company might use LinkedIn to share expert articles from their website, driving both direct traffic and enhancing domain authority indirectly.
- Having good on-page SEO assures search engines that your website has high-quality content that is worth ranking highly.
Tools for Technical SEO
They tell search engines about the scope of your article and can improve your rankings if done right. The same applies to your website structure—the categories on your site and the way posts and pages are organized. Having good on-page SEO assures search engines that your website has high-quality content that is worth ranking highly.
Regularly Monitor and Adapt Your On-Page SEO Efforts
The “Common Keywords” section is useful as it shows you the total number of keywords you share with each site. Their tool makes the process super easy and can save you a lot of time. So if you wanted to cover that topic on your site, you’d want to note that the first page results are made up mostly of list posts. To do that, just type one of the keywords that you found into Google. These usually make great keywords for SEO because they come straight from Google. Get more tips on mastering this on-page optimization with our guide on optimizing UX for SEO.
Used by our team and clients alike, the SEO tools within our RevenueCloudFX suite can help take SEO foundations to competitive rankings. Say hello to more time and fewer headaches with WebFX’s on-page SEO services, which include everything you need to optimize and turn your site’s SEO into a revenue driver. Generally speaking, the more backlinks (from unique websites) a page has, the higher its chances of outranking its competitors on the SERPs.
A high bounce rate often suggests that the content did not meet user intent or that the page had usability issues. Features like fluid grids and flexible layouts ensure your site adjusts to any screen size. Test your website on multiple devices using tools like Google Chrome’s Developer Tools.
Your website’s listings must feature clear product copy that tells shoppers all they need to know about an item. This includes its standout features, alongside any key details like pricing, materials, sizes, and colour options. Getting high-quality backlinks is vital to your off-page SEO efforts. But writing guest posts and collaborating with local bloggers or influencers aren’t the only ways to build trust with customers and enhance your reputation.
This can include citing credentials, linking to other professional content you’ve created, or collaborating with subject matter experts. Pages per session, the number of pages a user visits during a single session, reflects the quality of internal linking and site navigation. Image formatting plays a significant role in making your site mobile-friendly. This reduces loading times and prevents oversized images from disrupting layouts. Use responsive design principles, like flexible images and CSS media queries, to ensure visuals adapt well across devices. Optimizing these elements not only improves your page’s rankings but also enhances user satisfaction.
Core Web Vitals apply to your site’s mobile and desktop versions. The last step is to test everything using Google’s Lighthouse Chrome Extension. Don’t forget to BHS Links check how it loads on different browsers and mobile devices.
At Stellar, we specialize in content strategy, development, and optimization. Creating new web pages helps brands market new products and services or target new locations. Our team is well-versed in creating individual web pages that boost your site’s visibility. With each new page creation, you can expect quality, user-focused, well-optimized, and search engine-friendly content. In some cases, orphan pages may still attract traffic—whether through direct, or other external links. Not every page on your website is easy to find or access—some can actually be hidden away with no internal links pointing to them at all.
You should also keep the additional recommendations we made above related to titles. You can do this in column K of the template — and double-check each title length in column L. In column H of our template, you’ll have the opportunity to define your page’s target audience. A very important next step, which is often overlooked, is establishing a value proposition for each page of your website. Each page should have a goal aside from just ranking for a particular term.